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Model: Audemars Piguet Royal Oak Custom – Mad Paris X 1017 ALYX 9SM
7AAA Premium
For Men
Stainless-steel case in gold & rosegold tones
Case Size: 41mm
Smooth custom dial with date indicator
Hexagonal screws & fixed bezel design
Sapphire crystal with anti-reflective coating
Automatic self-winding Japanese machinery
Integrated bracelet with deployment clasp
Cobra buckle-inspired fastening system
Water & splash resistant
Comes with AP hardcase box (original brand box & accessories optional at extra cost)
Free shipping available

The Audemars Piguet Royal Oak Custom – Mad Paris X 1017 ALYX 9SM brings together bold design and exclusivity in a way few watches ever do. Inspired by one of the most daring collaborations in modern watch culture, this timepiece captures the essence of luxury with an edgy twist.

At first glance, you’ll recognize the Royal Oak’s iconic octagonal case with hex screws. But look closer—the dial is stripped back to a smooth, minimalist design, echoing Matthew M. Williams’ vision of clean, understated luxury. Even the bracelet has been reimagined with a Cobra buckle-inspired fastening, giving this piece a sharp, modern edge.